This includes case-studies of anything out of the ordinary: Ambient media, guerilla, events and other fun stuff.
Ambient & Outdoor: Ten of the roughest looking buildings became a celebration of colour.
Ambient & Outdoor: Ten of the roughest looking buildings became a celebration of colour.
Port Louis on Friday
Ambient & Outdoor: Ten of the roughest looking buildings became a celebration of colour.
Permoglaze Paint - We speak your colour
Ambient brand awareness. In a country where many buildings are not painted, our idea was to spread the uplifting effect of colour to everyday life of Mauritius.
We selected 10 buildings throughout the island, that had billboards attached to them. Each billboard was given it's own teaser design. During following week, the bilboard design spread onto the building. Each 12 square meter media space become hundreds of square meters of visibility, with a message that lasted as long as the paint.
Created at Circus, with Creative Director: Vincent Montocchio.
Writer: Wassim Sookia. Production: Yusuf Moreea.
Awards:
Winner: Loeries - Ambient media - Bronze
Mauritian Creative awards - Best Original Idea
Mauritian Creative awards - Outdoor - Gold
The Creatives - Best Outdoor - Gold
Maputo Ad Festival - Outdoor - Silver
BOI - Global Equity Conference
The brief from The Board of Investment Mauritius was to design the brand and to come up with an event concept for the first Global Equity Conference held in Mauritius in 2009.
The challenge was to make the event unique and to give it the flavour and hospitality that Mauritius is so well known for.
Created at Circus: Concept and creative by Vincent Montocchio
and Craig Murley, and the entire studio of Circus.
Awards:
The Creatives - Best Logo and Packaging - Gold
Mauritian Creative Awards - Event - Gold
Samsung - New S3 launch ambient
With the launch of the Samsung S3, we proposed the use of ambient media to bring the unique features to life. The idea was to use the oversized versions of the new handset design to communicate with the public in malls, where the new handsets were on sale.
Created at Circus: Concept and creative by Sharon Gouges
and Craig Murley. Production Manager Yusuf Moreea.
Blue sky - Bringing the world closer
Ambient brand awareness promoting Blue Sky, a Mauritian Travel agency specialising in international travel packages and flight bookings. In Port Louis a very busy pedestrian tunnel, which runs under the highway, was made to feel like the famous underground of London, and the Metro of Paris. Signage and the graphic systems of these destinations were installed with the line: "Bringing Europe Closer".
We also used other areas of Port Louis, together with street performers to spread the message.
Created at Circus: Concept and creative by Vincent Montocchio
and Craig Murley.
Awards:
The Creatives - Best Ambient - Gold
Maputo Ad Festival - Integrated Campaign - Silver